WordPress as you know, Is one of the most powerful marketing tools that
are available on the internet today. It can be used to create a blog for your
internet business or your very own website to promote your product. What is
really great about WordPress is that you can create either of these in a matter
of minutes even if you do not know how to do HTML. The key to a successful
WordPress blog or website is the SEO Capability. Here are a few tips that you
can use on your WordPress Marketing blog or website to make it SEO capable.
1. Permalinks:
You need to be sure that you are using permalinks on your
WordPress site. By default your
WordPress software contains web URL’s which contain question marks and numbers
inside of them. These links are hard for the search engine web crawlers to
attach themselves to. As a result your site will not be indexed as fast as it
would normally be. WordPress also,
however, does offer you the opportunity to create custom URL’s for both your
permalinks and archives. You will be
able to find this option under your Administration panel. All you will have to do is to choose the
options panel then click on permalinks.
2. Titles:
In the permalinks section of your WordPress marketing software
you have the option of date and name based.
This option will place the year, month, date, and post title in your
URL. For the SEO webcrawlers it is best
to have the site of your site appear in the front of this URL. So instead of using the basic URL you should
choose the custom URL and create a link that has your site name appearing
first.
3. Tags:
Tags are a great addition to your site on a SEO standpoint.
They will enable the search engines web crawlers’ crawl through your site more
easily and also it will allow you to create specific pages for your tags and
keywords. You can also install the Ultimate Tag Warrior for your WordPress.
4. Page Titles:
You will need to make sure you have good titles on all of
your webpages. Just as you put the site
name at the beginning of your URL you will need to do the same thing with your
page title.
5. Post Titles:
The post titles that you choose should be clearly
written. Do not stuff these titles with
keywords that you are using to target your site or blog. Choose your keywords
carefully when you are posting and get those words in your post title.
6. Autolinks:
You will also need to cross link to your own posts and pages
in your content. You do this by linking keywords to your relevant posts.
7. Relevant Posts:
Be sure to post links to related posts under all your
postings. This will help the web crawlers that are crawling through your site
and indexing all of your posts.
8. Ping Services:
Each time you post or edit either a posting or a page your
Wordpress blog can notify a variety of different sites that you have updated
your blog. It is very important that you
use this step.
9. Google Sitemaps:
Google has a tool for you that are called Google Sitemaps.
This tool will help you index your site and allows you to tell Google which
pages are the most important.
10. Categories:
Categories will help you organize your content. If you have
your permalinks turned on, the category names will appear in your URL. This is
why it is very important that you name your category names very carefully. Try
and make sure that you use keywords to name your categories and do not be
afraid to make loads of them. WordPress gives you the ability to use sub
categories and sub-subcategories so make as many categories you can. This way
you are able to down your focus on certain keyword phrases.
Creating a WordPress site that is SEO ready is simple if you
know how to do it correctly. Using these steps can help you create a great SEO
site in no time.
